Literacy in the Early Grades: A Successful Start for PreK-4 Readers and Writers (with...
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Framework for Marketing Management (5th Edition)
Author Information
Philip Kotler, Kevin KellerProduct Details
ISBN: 9780132539302Publish Date: 03/03/2011
Publisher: Prentice Hall
Number of pages: 360
Description
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.
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