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Global Marketing, 6th Edition
Author Information
Warren J. Keegan, Mark GreenProduct Details
ISBN: 9780137023868Publish Date: 01/13/2010
Publisher: Prentice Hall
Number of pages: 624
Description
The excitement, challenges, and controversies of global marketing.
Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.
The new edition focuses on the recent changes in the world, including the global financial crisis.
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