International Business
Author Information
Michael Czinkota, Iikka A. Ronkainen, Michael H. MoffettProduct Details
ISBN: 9780470530658
Publish Date: 08/23/2010
Publisher: Wiley
Number of pages: 746
Description
The most up-to-date text in the market, International Business arms business professionals with a complete exploration of global business issues and practice. It addresses all the recent and on going worldwide issues regarding the economic and financial crisis as well as the government’s role in business and the international business environment. Three new chapters focus on trade and investment policies, politics, and law. New examples from around the world are also presented throughout the text. The eighth edition examines the role and impact of culture and also includes numerous current world maps, helping business professionals develop and refine a global perspective.
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