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Public Relations Cases
Author Information
Jerry A. Hendrix, Darrell C. HayesProduct Details
ISBN: 9780495567783Publish Date: 02/17/2009
Publisher: Cengage Learning
Number of pages: 480
Description
Intended for the public relations case studies course; may also be used in advanced public relations and public relations management courses offered at the junior/senior level and often serves as a capstone of the public relations sequence. This course is generally required for PR majors and minors. This course can be found in departments of journalism, mass communication, and marketing and is offered primarily at four-year colleges and universities.
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